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In a series of explorations both historical and actual, Automobile follows the cars momentous journey as it shapes the twentieth century, and sets the terms for the twenty-first. Starting from the Paris of the first road races, Ruth Brandon travels to Frds Detroit, to the Berlin of Hitlers Volkswagen dream, the Belfast field where John DeLoreans fantasy briefly came to life, ending up in automobile apotheosis: the Los Angeles freeways. Along the way, she pauses to consider the cars effect on urban planning and the environment, politics, gender wars, advertising, design, music, fashion and art.

Neuware -1927. Von Berlin mit dem Auto um die Welt: über den Baikalsee, durch die Wüste Gobi und über die Anden. Eine Frau beweist, was sie kann.Als Clärenore Stinnes am 25. Mai 1927 in ihrem Auto aufbricht, die Welt zu umrunden, ahnt sie nicht, was sie erwarten wird. Was sie weiß ist, dass sie es der Welt zeigen will, dass auch eine Frau ein waghalsiges Abenteuer bestehen kann. Zusammen mit ihrem Hund, zwei Technikern, einem Fotografen und etwas Proviant macht sie sich auf entlang einer damals sehr gefährlichen Route durch Syrien, über den zugefrorenen Baikalsee, durch die Wüste Gobi und über die Anden, wo sie sich der größten Herausforderung ihres Lebens stellen wird. Und sie findet mehr als ein Abenteuer. Sie begegnet dem Mann, der sie nicht nur um die Welt, sondern sogar bis ans Ende ihres Lebens begleiten wird. Inspiriert von der beeindruckenden Lebensgeschichte der Clärenore Stinnes, eine Geschichte, die fasziniert und Mut macht. Eine Geschichte, die unbedingt gelesen werden sollte . 446 pp. Deutsch

At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar "economic miracle" and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability.Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters-executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers-who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola.Beyond its quality and low cost, the Beetle's success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar "economic miracle" and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability.Drawing from a wealth of sources in multiple languages, The People's Car presents an international cast of characters-executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers-who made the Beetle into a global icon. The Beetle's improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.